Fresh, original embroidery patterns. Since 2009
Easy to follow
Well-written, with clear and detailed instructions. Plus loads of helpful tips.
Fresh colours
Considered colour palettes. From beautifully bold and bright to subtle, delicate and pretty
Great stitches
You're sure to learn a new embroidery stitch. Or use one you know in a new way.
"I’ve worked so many of Kelly’s designs, and I just can’t say enough good things about them. The designs are beautiful, obviously, but once you begin working, you’re really able to appreciate the attention to detail Kelly gives to each pattern.” – Courtney, Trabuco Canyon, CA, US
NEW patterns
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Poinsettia
Regular price R 128.00 ZARRegular priceSale price R 128.00 ZAR -
Gingerbread Houses
Regular price R 160.00 ZARRegular priceSale price R 160.00 ZAR -
BundleSea Urchins
Regular price R 348.00 ZARRegular priceR 432.00 ZARSale price R 348.00 ZARBundle -
Sea Urchins II
Regular price R 160.00 ZARRegular priceSale price R 160.00 ZAR
The story of Fellenn
From first design to customers worldwide. The milestones that have shaped Fellenn
120 Embroidery Stitches
- Clear, simple and easy to follow stitch book
- Step-by-step written and illustrated instructions
- Print a paper book or save it to your device
- Use for years to come
"I had been cataloguing my embroidery library ... when I found your book, I called it quits and have designated it as my master reference ... Your book is beautifully and thoughtfully designed and satisfies on so many levels!” – Diana, email
Embroidery Tips, Tricks & Techniques
- A clear and helpful book to learn or improve your embroidery
- Practical advice and tips for embroiderers of all levels
- Print a paper book or save it to your device
- Everything you need to know
“Years ago, you were so gracious to me about one of my let’s say ‘beginner-type’ questions. You must’ve had people like me in mind when you wrote this book. Your explanations are organised beautifully by category, straightforward, and welcoming to those at all levels. The clarity of your discussions is simplicity and perfection combined. It’s a gift to me and probably so many others as well. It’s a perfect little gem! Thank you so much.” – Marion, San Francisco, CA, US
Bestsellers
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Anatomical Beetle
Regular price R 128.00 ZARRegular priceSale price R 128.00 ZAR -
BundleWild Ocean
Regular price R 540.00 ZARRegular priceR 675.00 ZARSale price R 540.00 ZARBundle -
Circular Monograms
Regular price R 185.00 ZARRegular priceSale price R 185.00 ZAR
“I love Kelly's patterns. They are so delicate and elegant. A real pleasure to stitch.” – Rosa, Cuisy en Almont, France
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